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Quote of the Day
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FAMOUS MARKETING QUOTES

Following is a list of marketing quotes from venerable business, literary and politiical leaders.


To sound like an expert, hire one - Harry Beckwith

Noise is the typographical error and the poorly designed page...Ambiguity is noise.  Redundancy is noise.  Misuse of words is noise.  Vagueness is noise. Jargon is noise - William Zinsser

You see yourself as a good product that sits on a shelf and sells well, and people make a lot of money out of you - Princess Diana

No great marketing decisions have ever been made on qualitative data - John Scully

The purest treasure mortal times can afford is a spotless reputation - William Shakespeare

Overused words do not work.  Instead of relying on words at all, offer evidence.  Offer the compelling stories -- the case studies, awards, business growth, achivements -- that make those adjectives unnecessary - Harry Beckwith

Half the money I spend on advertising is wasted, and the problem is I don't know which half - Lord Leverhulme (British founder of Unilever)

Unless your campaign has a big idea, it will pass like a ship in the night - David Ogilvy

Marketing takes a day to learn.  Unfortunately it takes a lifetime to master - Phil Kolter

You can have brilliant ideas, but if you can not get them across, your ideas will not get you anywhere - Lee Iacocca

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well - Jeff Bezos

Your premium brand had better be delivering something special, or it's not going to get the business - Warren Buffett

Our success is a direct result of knowing how to market a brand and having the right people representing the brand - Greg Norman 

It is a pretty recognizable brand name. Originally it was "Jerry's Guide to the World Wide Web" but we settled on "Yahoo" - Jerry Yang

And I'm not an actress. I don't think I am an actress. I think I've created a brand and a business - Pamela Anderson

A market is never saturated with a good product, but it is very quickly saturated with a bad one - Henry Ford

If no one consumes these products, people will stop producing them. They will not build it if you don't come - Bill Clinton


We will be adding to this list of famous marketing quotes periodically so please check back.


Please note these are all direct marketing quotes with no paraphrasing.
Famous Marketing Quotes
"Muck-raker": one who investigates and exposes issues; synonyms include: spin doctors, public relations professionals, marketing flacks
Created and edited by
Kevin B. Levi


Founder/president,Winning Message LLC www.winningmessage.com
and author of Differentiate or Diminish: The Art and Necessity of Business Positioning
Shoestring Marketing Tips
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