FAMOUS MARKETING QUOTES
Following is a list of marketing quotes from venerable business, literary and politiical leaders.
To sound like an expert, hire one - Harry Beckwith
Noise is the typographical error and the poorly designed page...Ambiguity is noise. Redundancy is noise. Misuse of words is noise. Vagueness is noise. Jargon is noise - William Zinsser
You see yourself as a good product that sits on a shelf and sells well, and people make a lot of money out of you - Princess Diana
No great marketing decisions have ever been made on qualitative data - John Scully
The purest treasure mortal times can afford is a spotless reputation - William Shakespeare
Overused words do not work. Instead of relying on words at all, offer evidence. Offer the compelling stories -- the case studies, awards, business growth, achivements -- that make those adjectives unnecessary - Harry Beckwith
Half the money I spend on advertising is wasted, and the problem is I don't know which half - Lord Leverhulme (British founder of Unilever)
Unless your campaign has a big idea, it will pass like a ship in the night - David Ogilvy
Marketing takes a day to learn. Unfortunately it takes a lifetime to master - Phil Kolter
You can have brilliant ideas, but if you can not get them across, your ideas will not get you anywhere - Lee Iacocca
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well - Jeff Bezos
Your premium brand had better be delivering something special, or it's not going to get the business - Warren Buffett
Our success is a direct result of knowing how to market a brand and having the right people representing the brand - Greg Norman
It is a pretty recognizable brand name. Originally it was "Jerry's Guide to the World Wide Web" but we settled on "Yahoo" - Jerry Yang
And I'm not an actress. I don't think I am an actress. I think I've created a brand and a business - Pamela Anderson
A market is never saturated with a good product, but it is very quickly saturated with a bad one - Henry Ford
If no one consumes these products, people will stop producing them. They will not build it if you don't come - Bill Clinton
We will be adding to this list of famous marketing quotes periodically so please check back.
Please note these are all direct marketing quotes with no paraphrasing.
"Muck-raker": one who investigates and exposes issues; synonyms include: spin doctors, public relations professionals, marketing flacks
